The U.S. auto insurance marketplace has become highly competitive, with steady annual revenue growth each year from new consumers entering the market. Consumers are shopping for auto insurance more than ever before, because carriers have made it easy for them to do so. In an insurance marketplace plagued with retention woes, it is tough for carriers to attract and retain the best customers. How can you step ahead of the competition?
Knowledge is power – customer insights can help put you in the driver’s seat in terms of prioritizing your most valuable policyholders for retention outreach and creating new revenue opportunities with existing and potential customers.
Insurance Shopology provides a unique market-wide perspective of consumer shopping activity as well as the results of a nationwide survey of over two thousand active auto insurance consumers.